Campbell ser suppe som den perfekte ‘ meal-solution’:
Campbell Soup, has scored a major hit with its sippable, heat-and-go soups. It started out with market research: according to National Eating Trends, 59 percent of all meals in the US are rushed, 44 percent of women carry lunch to work or school and 34 percent of lunches are eaten on the run. Soup is consistently a top choice for consumers preparing lunch at home, but falls low on the list for out-of-home lunch choices. So putting one and one together, Campbell saw the opportunity to shift the paradigm, getting consumers to think about soup as a meal solution for many occasions.
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Chekker du din reservations bog hver dag for at se hvem dine kunder er og hvad de laver? Hvorfor ikke - det drejer sig i dag om 1-1 markedsføring - om at kende sine kunder.
The art of ‘Googling’ (checking people’s backgrounds on the internet via search engine Google) — which started out as a useful tool for weeding out psychopaths from the online dating game and performing a quick double-check on an applicant’s claim about his or her astonishing career — will soon be an integral part of corporate 1:1 marketing strategies.
So instead of consumers Googling you before they buy your services, you should Google THEM, and instantly get more personal information than you’d ever be able to capture with traditional 1:1 in an entire life-time. TRENDWATCHING.COM has dubbed this emerging trend COUNTER-GOOGLING, and the opportunities are tasty!
A real-life COUNTER-GOOGLING example? The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: http://blog.outer-court.com)
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Dette måtte komme…. Easyhoteller
After turning various industries upside down by launching the likes of easyJet, easyCar, and easyCinema, British easyGroup has now set its sights on one of the missing links in its travel/entertainment empire: accommodation. After all, if it’s price-elastic, the easyGroup will go for it! Soon, after boarding orange easyJet planes, picking up an easyCar at the airport, and watching a movie in an easyCinema, consumers can get a good night’s sleep in an easyDorm, all for next to nothing if booked well in advance.
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Feel like having fresh tuna with your new Nigela cookbook? Good news: Amazon.com is adding a gourmet food store to its online warehouse.
http://www.springwise.com/newbusinessideas/2003/08/books_dvds_salmon.html
Slow Food. They “march under the banner of the snail, foregather in cells called conviviums and plot a revolution aimed at rolling back the industrial-food juggernaut and promoting small-scale farming and cooking,” as described by Raymond Sokolov in The Wall Street Journal. They are members of the Slow Food movement, “a vast global conspiracy to wean us away from Quarter Pounders and back to a simpler, tastier, more convivial and, yes, slower kind of eating.” Global, it is, yes. But distinctly anti-American, too: “It all started when the Italian journalist Carlo Petrini decided to attack the opening of the first McDonald’s in Rome in 1986…Mr. Petrini organized Slow Food, http://.www.slowfood.it, as a sort of gastronomic Internationale with a ‘manifesto’ rhetorically indebted to the Communist Manifesto (”We are enslaved by speed…”).”
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Se den Amerikanske slowfood webside
