Archive for December, 2003
Life as a nomad is getting complicated…
I was at the airport, checking in at the gate, when the airport employee asked,
“Has anyone put anything in your baggage without your knowledge?”
I said, “If it was without my knowledge, how would I know?”
He smiled and nodded knowingly, “That’s why we ask.”
Last minute gift for your self…
December 23, 2003
Best Marketing Book of the Year
http://blog.fastcompany.com/archives/2003/12/11/2003_marketing_books_of_the_year_awards.html#more
PURPLE COW (Seth Godin)
Seth gets a lot of digital ink so if you don’t know who he is then you must be new to Fast Company. A GREAT BOOK!!!!!!!
Hotels need to appeal to the meeting planner
Hotels need to appeal to the meeting planner
December 17, 2003 | The hotel industry’s meeting business is finally bouncing back from 9/11, but many hotels could face an uphill battle in wooing back customers unless they appeal to the ultimate gatekeeper - the meeting planner - according to a new study from Maritz Hospitality Research Group.
discussion - of marketing and obesity
http://www.reveries.com/reverb/revolver/obesity_marketing/
What is the relationship between marketing and obesity? What should marketers be doing to address the issue? Which marketers are doing the best job of turning the obesity issue to their advantage?