Larry Light, global chief marketing officer at McDonald’s, once again publicly declared the death of the broadcast-centric ad model: “Mass marketing today is a mass mistake.” McDonald’s used to spend two-thirds of its ad budget on network prime time; that figure is now down to less than one-third.
Arkiv for oktober, 2004
Future profits rest with functional foods
oktober 23, 2004
The most successful health foods of the future are likely to be functional, and particularly those targeted at children and seniors, predicts a new report
http://foodanddrinkeurope.com/news/ng.asp?id=55603&n=dh296&c=nicyrpmcbktrgxu
Hospitals’ Latest Offering: Room Service
“At Your Request” or “A La Carte” — lets patients order food directly from the hospital food service department between regularly scheduled mealtimes, even if they just need a snack to tide them over. Better yet, the cost of these special orders are considered part of standard care, hospital officials said. Read the rest of this entry »
Your Customer Playing Field
oktober 21, 2004
How Does Anybody with a Business to Run Do All This Customer Analysis Without Spending Tons of Time and Money?
How do you do it? You can begin to learn a lot about your customers, playing field-both current customers and potential ones-without conducting expensive market research and without wasting tons of time in focus groups. You can integrate your research into your daily conduct of business. It’s not hard.
First, keep it simple.
“Make your own fucking salad!”
http://missinglink.typepad.com/joblog/2004/10/make_your_own_f.html
A colleague of mine went to the Werner’s Bistro last night, with the chairman if his company. The bistro, in Bedford View is apparently all the rage at the moment.
After a Waldorf salad was delivered with no nuts, they complained to the waitress, who called the manager, Zelda. She grumbled rudely without helping the matter and went off.
A few minutes later Werner himself came out with a tray of salad ingredients and told Craig and co, “Make your own fucking salad!”
So if you don’t get enough abuse during the day, and the basic fundamentals of service bore you, Werner’s may be for you.
It’s like something out of a Monty Python skit…!