It is seldom that Coca Cola allows any agency the freedom to design outside the usual brand parameters, so when Nando’s was given the go ahead to brand a Coke bottle sleeve for this special occasion, their design agency Cross Colours was briefed to interpret Freedom Day, Coca Cola and Nando’s on the bottle sleeve.
Archive for April, 2006
4 Steps to Spectacular Customer Service
April 26, 2006
Most towns have at least one “flashpoint” business–a place that’s famous for its turbo-charged workers and lines of eager customers. These are the local hot spots that are “always jumping,” places in which employee motivation and customer satisfaction fuel each other in a flashpoint of contagious enthusiasm.
But flashpoint businesses don’t just happen by lucky accident. They have to be made to happen. If there aren’t many such businesses, it can only be because so few owners and managers understand the simple four-step process for creating a flashpoint culture in their own workplaces.
Can Starbucks Blend into France?
French coffee drinkers who have ventured into a Starbucks are clearly among the minority ready for something completely different. One of those breaking away from tradition is Martine Puis, a 25-year-old student at the Sorbonne university. “I usually order the most over-the-top drink I can,” says Puis, sitting at the packed Starbucks on the Boulevard Saint Germain sipping an iced caramel mocha topped with whipped cream. Conversely, the American and Asian tourists, who make up at least half of the clientele, opt for European drinks like espressos and cappuccinos.
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Think Different!
April 6, 2006
Two things you know but don’t do
1. treat different products differently
2. treat different customers differently
1. why doesn’t fresh fish cost more than the same fish a day later? bowling a few cents less when it’s not so crowded? movie tickets more on the day a movie debuts? why don’t computers with a three-year obsolence cycle have predictable pricing that starts high and gets near cheap just before the new upgrades?
2. why do all of your customers pay the same price when they buy the same product?
There are a million reasons to keep things the way they were before it was easy to change them. And yes, we used to do things in a clumsy way, last minute discounts and early bird specials. But now that it is easy to change things all the time, have you tried?
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