“The whole corporate social responsibility idea is trying to graft something onto the old profit maximization model. What we need is a transformation. The way we think about business, what it’s based on. People want businesses to do good in the world. It’s that simple…. We need a deeper, fundamental reform in the essence of business.”
—John Mackey, Chairman & CEO, Whole Foods Market & co-founder, Conscious Capitalism, Inc.
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