If you have dismissed Facebook, Twitter and all that, as silly teen stuff you may want to read this great article:
2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light
By this time next year, social media will no longer be “social media” — it will be an integrated, unquestionable component of your online and offline experience. Last year we spoke of cross-platform integration across media sites. Open APIs and OpenID made that possible, and even LinkedIn announced last month that it too will finally open its APIs. 2010 will be about integration and a single, cohesive experience across platforms as well as across products and devices — Web, mobile, TV, and video — will become near-inseparable experiences.
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