The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap. (Evangelism, after all, comes from the Greek word for “bringing the good news,” not “the crappy news.”)
So what is a great product - read Guy’s Blog
guykawasaki
Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners
Full article : The Hub
every one…
1. Take responsibility
2. Pay attention to detail
The thing that’s so surprising is how little attention is paid to these two, how often we run into people (business to business or b2c) who are totally clueless about them.
Seth Godin’s Blog
Samuel Adams Utopias 24oz.
Brewer Notes:Truly the epitome of brewing’s two thousand year evolution, Samuel Adams Utopias offers a flavor not just unlike any other beer but unlike any other beverage in the world. Its warm, sweet flavor is richly highlighted with hints of vanilla, oak and caramel. Our 2003 batch topped out at a record breaking 25% ABV, beating the records that Samuel Adams Triple Bock and Samuel Adams Millennium had set before it. And like those groundbreaking brews, Samuel Adams Utopias is not carbonated and should be served at room temperature.
Price: $129.99
Liquorama
What an amazing world we live in. Information flying about at the speed of light. Cures or treatments for many major diseases. Airplanes. Food for many, if not most. Cat food that tastes like pate.
It almost feels churlish to complain.
But here’s the deal: almost everything is lousy.
More on this from Seth Godin to me he has it spot on.